Walkers Crisps Vintage Delivery Truck Promotional Diecast Model

A charming promotional diecast model of a 1930s-style delivery truck in deep racing green, liveried for Walkers Crisps. The open back is stacked with cream crates printed with red "W"s, under a headboard reading "Walkers Crisps" and "Leicester". The sides read "Britain's Best Selling Crisps", and the tailboard says "Walkers – The Perfect Crisp" in gold script. There's a Walkers crest on each cab door, a silver radiator grille and headlamps, and gold spoked wheels. It's most likely one of Lledo's promotional models. It's palm-sized and a great piece for diecast or British food-brand collectors. It's in good condition.

Walkers was founded in Leicester in 1948 by a local butcher, Henry Walker. Post-war meat rationing had hit his business hard, so he looked for something else to make and turned to the humble potato, slicing and frying crisps by hand. The gamble paid off spectacularly: Walkers grew into Britain's best-selling crisp brand, just as this little truck proudly says.